Course curriculum

  • 1
    Welcome to the Family!
    • Private Label MBA Overview
    • How We Designed This Course
    • The Massive Amazon Opportunity
  • 2
    Product Selection Strategy
    • Welcome to Product Selection
    • First Domino
    • High Dive
    • 6 Commandments
    • Understanding Competition
    • Mining for Gold on Amazon
    • Tools to Make Life Easier
    • Product Selection Walkthrough
    • Category Breakdown
    • Specific Products to Avoid
    • Keys to Differentiation
    • Monopoly Method
    • Trending Method
    • Merchandising Assignment
    • Merchandising Walkthrough
    • Bonus: Seasonality
    • Bonus: Patents
    • Bonus: Off Amazon