Course curriculum

  • 1
    Welcome to the Family!
    • Private Label MBA Overview
    • How We Designed This Course
    • The Massive Amazon Opportunity
  • 2
    FBA Fundamentals
    • Welcome to FBA Fundamentals
    • FBA Fundamentals - Amazon Terminology
    • FBA Fundamentals- Financial Metrics
  • 3
    Product Selection Strategy
    • Welcome to Product Selection
    • First Domino
    • High Dive
    • 6 Commandments
    • Understanding Competition
    • Mining for Gold on Amazon
    • Tools to Make Life Easier
    • Product Selection Walkthrough
    • Category Breakdown
    • Specific Products to Avoid
    • Keys to Differentiation
    • Monopoly Method
    • Trending Method
    • Merchandising Assignment
    • Merchandising Walkthrough
    • Bonus: Seasonality
    • Bonus: Patents
    • Bonus: Off Amazon
  • 4
    Sourcing, Supply Chain, Logistics
    • Welcome to Sourcing
    • Understanding the Manufacturer
    • Sourcing Fundamentals
    • Alibaba Overview
    • Initial Outreach
    • Setting Up For Success
    • Alibaba Walkthrough
    • Ordering Samples
    • How Much Inventory to Order
    • How to Decide on a Manufacturer
    • Negotiation Tricks
    • Packaging
    • PI (Purchase Invoice) Review
    • FBA Shipping Labels
    • Inspection
    • Air Freight
    • Ocean Freight
    • Building A Relationship
    • Inventory Planning
    • How to hide your manufacturer from competitors
    • How to find your competitor's supplier
    • Bonus: Templates for Contracts & Agreements
  • 5
    Pre Launch Preparation
    • Welcome to Pre Launch
    • Basic Business Fundamentals
    • The Pre-Launch Checklist
    • Dissecting and Understanding What Makes a Stellar Listing
    • Branding like a Pro
    • Creating Photos that Generate Optimal Sales
    • How do Conduct Proper Keyword Research
    • How to Optimize Copy for Max Effect
    • Setting up Basic PPC Campaigns
    • Setting up Email Feedback Loop
    • Bonus: Amazon's A9 Algorithm Update
  • 6
    Launch Strategy Overview
    • Product Launch Methodologies
  • 7
    PPC Blitz Launch Strategy
    • Welcome to the PPC Module
    • Introduction to PPC
    • Understanding Manual vs Auto Campaigns
    • Understanding Campaign Structure
    • Match Types: Broad, Phrase, and Exact
    • ACoS - The Magic Metric
    • The PPC Blitz Strategy
  • 8
    Product Launch: Soft Launch
    • Welcome to Product Launch
    • What is the Launch Phase ?
    • Decoding Amazon Algorithm
    • What is a SuperURL ?
    • Current Recommended Super URL
    • Soft Launch Overview
    • Keeping Track of Giveaways/Reviews During the Soft Launch
    • Friends and Family
    • Beyond Friends and Family: Exploring the Communities
    • Reaching Out
    • More Risky, Facebook Groups
    • RebateKey (What is RebateKey)
    • RebateKey Setup Walkthrough
  • 9
    Product Launch: Hard Launch
    • Hard Launch Overview
    • What are Amazon Coupon Codes?
    • Amazon Coupon Codes Quick Walkthrough
    • Projections Spreadsheet Overview
    • Projections: General Data
    • Projections: Hard Launch - Competitor Data
    • Projections: Hard Launch- Keyword Targets
    • Projections: Hard Launch- Software Platform
    • Projections: Profitability
    • Monitoring Is Shift Needed?
    • "OLD" ZonJump - Quick Inside look
  • 10
    Post Launch Optimization
    • Introduction to Post Launch Optimization
    • Walkthrough: How to Utilize Business Reports
    • Introduction to Optimizing for Traffic
    • Traffic: Keyword Indexing
    • Traffic: Clear and Compelling Main Image
    • Traffic: Competitive Pricing
    • Traffic: Sponsored Ads
    • Traffic: Giveaways
    • Introduction to Optimizing for Conversions
    • Conversions: Secondary Images
    • Conversions: Questions & Answers
    • Conversions: Reviews
    • Conversions: Cross Selling
    • Conversions - Description + Enhanced Brand Content
    • Bonus: Manychat Review Strategy - Magic Review Recipe
  • 11
    PPC Optimization
    • Introduction to PPC Optimization
    • Campaign Budget Management
    • Keyword Mining
    • Bid Management
    • Cutting Bleeders
    • PPC Strategies for Prime Day
  • 12
    Tracking KPIs of your Launch and Going Forward in your Business
    • KPIs / Product Giveaways Organic vs Promo Sales
    • KPIs / Keyword Rank
    • KPIs / Product Review Monitoring
    • KPIs / Seller Feedback
    • KPIs / Hijackers
    • Hijackers - Prevention: Logo/Packaging
    • Hijackers - Send C/D letter
    • Hijackers - Reporting to Amazon: Manufacturer Warranty
    • Hijackers - Report to Amazon: “Test buy” the Inauthentic Product and Report to Amazon
  • 13
    Bonus Section: ManyChat Mini Course
    • Start here !
    • Quick ManyChat Orientation
    • How to shut off Facebook Messenger Default Settings
    • Building out a Professional ManyChat Experience
    • Building Your Launch List with Giveaway Contests
    • Setting up Facebook Ads for Giveaway Contest
    • Using ManyChat to Collect Email Addresses
    • Ranking Your Listing Subscriber Campaign
    • Keyword Ranking Facebook Ad Campaign:
    • Setting up Facebook Ads for Ranking Campaigns
    • Ranking Keyword URL Template for Broadcasts
    • Ranking Search Find Buy Broadcast
    • Product Inserts
    • Going Deeper
  • 14
    The End of the Beginning
    • Congratulations